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Customer Development Case Study: Dropbox

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Startup Lessons Learned

Drew Houston, Co-Founder and CEO, Dropbox

11,844 views  | 

Post a Comment
  ehwinter says:
#sllconf was great, but this presentation really stood out with some key insights. What I pulled from this talk was that Dropbox used enthusiastic users to accomplish the prospect/customer education hurdle. They enticed referrals with bi-directional referral rewards (brilliant) to foster virality.
  kyle says:
agreed. drew is awesome.
  vitamincm says:
I love Dropbox. It's a great tool and their story is pretty interesting too.
  calebelston says:
Fantastic presentation.
  sharelomer says:
Learned a lot! Thank you!
  martijnmoret says:
Great content, and great product. It is incorporated in my daily business so much that I can't do without it. And.... keep it simple!
  gosh2111111111111111 says:
wowwww